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Greeting Card Company Hires Team of Employees Who Have Gone Through Homelessness to Design Its Cards
A greeting card company in D.C. hired a team of employees, all of which have experienced homelessness, to design its cards.
46-year-old Reed Sandridge started Second Story Cards in 2016 to help homeless people earn an income and connect with others.
Tyla reported that each employee receives 15% of the sale price from the card. Some would make around $2,000 in revenue and an additional percentage going to a charity of their choice.
“At their core, people who are experiencing homelessness are thirsty for connection with people and that’s what we do with greeting cards,” said Reed. “We found it’s extremely healing and rewarding for them to be able to give back and help others.”
Each card has a touching bio of the employee as well as their reason for the design.
The cards include messages such as “I love you more than cheese” and “You will get through this s—.”
One card shows a bear wanting a hug. The card maker chose this design after spending so much of his life wanting a hug while living on the streets.
“What I need is people who are able to be open and honest about their feelings as they pertain to life because that’s what cards are,” Sandridge said. “When the pandemic hit it closed down virtually all of that, and we basically lost 90% of our sales overnight.”
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