Guinness is launching its first alcohol-free beverage, Guinness 0.0.
The drink is said to boast “the same beautifully smooth taste, perfectly balanced flavor and unique dark color of Guinness,” said beverage company Diageo.
Fox Business explained that the alcohol-free drink is brewed up like a regular Guinness using the same ingredients. Then, “alcohol is removed through a cold-filtration process.”
After this, brewers “blend and balance the flavors to mimic the taste and texture of a traditional Guinness with creamy hints of chocolate and coffee, balanced with bitter, sweet and roasted notes,” Fox Business also reported.
“This is an exceptional day for Guinness, as we finally reveal Guinness 0.0,” said Grainne Wafer, global brand director of Guinness. “The launch highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol,” Wafer added.
The Guardian reported that there have been “more no- and low-alcohol alternatives” even before lockdown. An increasing number of brewers have started offering such drinks. Meanwhile, “Covid-related restrictions have increased consumers’ thirst for hangover-free options as drinking habits have become home-based.”
Guinness 0.0 is currently available in the U.K. and Ireland. The company plans for a wider global release next year.
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