Disneyland recently announced that it would raise ticket prices for its parks and attractions, “pushing past the $200 mark for some one- and two-day passes for the first time,” reported Fox Business. It is now under a new five-tier pricing scheme that charges more for days when demand is highest.
ABC7 reported the following rates, “The price for the most premium single-day tickets increased by 3 percent, 5 percent for parkhopper tickets and 5 percent for premium annual passes. The cost remains the same for single-day, lower-priced tickets and a mid-priced parkhopper ticket.
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Single-day tickets previously ranged from $104 to $149. The five-tier system tickets range from $104 to $154. The cheapest annual pass has increased from $399 to $419, and the most expensive passes, Signature and Signature Plus, increased by $50 to $1,449. The cost of parking remains the same at $25.”
“The MaxPass, which enables a park visitor to digitally book reservations for rides and attractions instead of waiting in line, increased to $20 from $15. Disney representatives point out that two rides — Autopia and Monsters Inc. — were recently added in the MaxPass reservation system, bringing the total to about 20 rides and attractions,” said Los Angeles Times.
Fans expressed their reactions on social media. “Seriously @Disney? Are you out of your minds?” one fan wrote on Twitter. “I will never go to Disney park again. $209 to stand in lines & be with a million people in a small park? No thanks – guess they don’t make enough on the rest of the overpriced stuff.”
“I just read on Facebook that the ticket price for Disney Land jumped up to $200. per person for one day… so I know I will not be going there,” said another Twitter user.
However, some fans seemed to accept the increase. “t’s that time again where Disney increases the price of tickets and annual passes. While I wish they didn’t increase their prices, I’ll forever renew,” said another fan.
“A visit to our parks is the best value in entertainment bar none, and we offer flexible choices to enable families to choose what’s best for them,” Disneyland spokeswoman Liz Jaeger said in a statement.
LA Times reported that “John Gerner, a theme park consultant and managing director at Leisure Business Advisors, says the new pricing system’s extra tiers give Disney more flexibility to avoid pushing prices so high that guests stay away but still enable the parks to charge enough to be profitable.”