Breaking News
Dreyer’s Changes Name of “Eskimo Pie”: “We Are Committed to Being a Part of the Solution on Racial Equality, and Recognize the Term Is Derogatory”
Dreyer’s Grand Ice Cream has announced the new name for its Eskimo Pie. This comes after it released a statement saying that the previous name was “derogatory,” reported WSPA.
The new name is now “Edy’s Pie,” which is after one of the company’s founders, Joseph Edy.
“Our mission at Dreyer’s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy’s Pie ice cream bars continuing to do just that,” said Elizabell Marquez, Dreyer’s head of marketing.
In Stores Next Year
Photo by Akihito Fujii/Flickr
Edy’s Pie ice cream bars are expected to be in stores by early next year. Dreyer’s joined other brands in revamping names and marketing strategies that are considered racially offensive, WSPA also reported.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Marquez also said in a June statement. “This move is part of a larger review to ensure our company and brands reflect our people values,” she then added.
The brand has since paused production of the ice cream bars as they come up with new branding and packaging. They decided on the new name after months of discussion.
“We anticipate Edy’s Pie ice cream bars to be on shelf in early 2021. Our mission at Dreyer’s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy’s Pie ice cream bars continuing to do just that,” Marquez then told Fox News.
The Black Lives Matter protests after the death of George Floyd prompted several brands to change names or logos. This move aims to eradicate racially inappropriate and insensitive branding.
Up Next: