Politics
Gillette Made A Huge Mistake With New Ad…
Gillette’s new commercial might not be as cutting-edge as the company had hoped.
It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while the ad has earned plenty of praise – and even more publicity – for the brand, critics of the ad are already upset with Gillette for what some feel is an “insulting” message that assumes misogyny is rampant among their customer base.
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The ad, which debuted Monday, begins with “a compilation of actions commonly associated with ‘toxic masculinity,'” per a press release — actions including online bullying, men laughing at misogynistic television shows, or a boss mansplaining his female colleague’s idea, among others.
The ad then shifts and suggests that “something changed” not long ago – a reference to the #MeToo movement – and shows clips of men defending others from bullying, or stopping friends from harassing, hurtful behavior.
“We believe in the best in men,” a narrator says. “To say the right thing, to act the right way. Some already are. But some is not enough. Because the boys watching today will be the men of tomorrow.”