Instagram has launched a new feature specifically for shopping. It announced the release of Instagram Shop in the U.S. on Thursday.
“Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators,” Instagram said on a blog post on July 16th.
“Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place, so you can browse and buy the products that you love. Instagram Shop is rolling out in the US today and will expand globally in the coming weeks,” the blog post read.
For now, the feature can be seen within the Explore tab on the Instagram app, but Instagram is planning to add a new tab for its Shop. Users can buy some products directly on the app.
Instagram is also planning to launch Facebook Pay for its U.S. users. “For purchases you make with checkout, we’re rolling out Facebook Pay in the coming weeks in the US,” said the blog post.
“Announced last year, Facebook Pay will provide a seamless, secure way to shop and make donations to causes you care about across our apps. It features an extra layer of security with the ability to add a unique PIN or device biometrics, such as Touch or Face ID,” it added.