After a quick review, racing officials rescinded LGBcoin’s NASCAR sponsorship yesterday. This leaves driver Brandon Brown still without a sponsor for his team Brandonbilt Motorsports.
NASCAR rejected Xfinity Series driver Brandon Brown’s agreement with cryptocurrency meme coin LGBcoin. The crypto is a reference to the hilarious “Let’s Go Brandon” meme that went popular last year.
Officials Rescind LGBcoin’s Pre-Approved NASCAR Sponsorship
Driver Brandon Brown earlier announced the sponsorship deal last Thursday. Previously, he told reporters that his team is having trouble getting sponsors due to his connection with the “Let’s Go Brandon!” chant.
Hoping that NASCAR will approve the application, Brown proudly announced the deal. He even posted a video of his #68 racecar on social media.
The team expressed disappointment with NASCAR’s ultimate decision. The team released a statement saying the racing body made the decision without consulting them.
“NASCAR did not speak with Brandonbilt Motorsports prior to making their decision to rescind the approval,” said spokesman Max Marcucci.
“Multiple attempts to set-up a conversation to address this matter went unacknowledged,” he added. Marcucci also said that the team followed the process for sponsor and paint scheme approval, which got the OK from a NASCAR official.
In addition, the same official confirmed his approval in a phone conversation after the announcement. However, NASCAR leadership stepped in immediately after and rescinded the approval.
NASCAR Approved, Then Rescinded Approval
Marcucci also talked about how a NASCAR official previously approved their sponsorship application. However, NASCAR officials took back the approval almost immediately.
He said that Brandonbilt Motorsports followed the standard process for sponsor and paint scheme approval. They received approval from a NASCAR official, who confirmed the approval later.
However, NASCAR leadership almost immediately rescinded the sponsorship. The team felt disappointed. NASCAR should “own their decision to backtrack and not gaslight a team or a driver”.
“Like every team, we rely on productive and friendly working relationships at all levels of NASCAR.
Unfortunately, NASCAR leadership's handling of this situation now threatens to strain our relationships and places us in an incredibly awkward position, yet again,” the team said.
NASCAR Made It Clear It Won’t Allow “Let’s Go Brandon”
An unnamed NASCAR official said that NASCAR executives reviewed the sponsorship proposal on Tuesday. Marcucci confirmed that the team received the division Tuesday afternoon.
Earlier in a November meeting, NASCAR made it clear it won’t allow any reference of imagery based on the “Let’s Go Brandon” chant. This makes the decision not a reversal, but NASCAR’s “first and final word on the matter.”
The decision means Brown will have to abandon his plan to drive his car using a new color scheme. The LGBcoin sponsorship means he gets to drive a red, white, and blue livery with the logo and wordmark of LGBcoin. Instead, he’ll have to drive his 68 Camaro without a sponsor decal.
In fairness to the race car driver, he remains apolitical regarding the whole situation. In a December interview, Brown said that “I have zero desire to be involved in politics”.
He said he’s afraid of getting canceled for something that has nothing to do with him. He said that “I have no interest in leading some political fight. I race cars.
I am not going to endorse anyone, and I am certainly not going to tell anyone how to vote. But I'm also no longer going to be silent about the situation I find myself in, and why millions of Americans are chanting my name. I hear them, even if Washington does not.”
Watch the David Land video report discussing in-depth the NASCAR vs Brandon Brown debacle:
What do you think about Brandon Brown’s aborted NASCAR sponsorship? Do you think that NASCAR should have let it be? Or, was NASCAR leadership right in taking it away?
Let us know what you think. Share your comments in the comments section below.