A single mom from Cleveland has always wanted to start her own business. She finally pursued her dream during the COVID-19 pandemic by opening an online boutique.
A.J. Francis worked as a home health care aide until she lost her job in March.
“Back in March, when the stay-at-home order took effect in Ohio, Francis lost her job as a home health care aid when her company closed with one day notice,” reported News5 Cleveland.
“When it got to the point of whether I was going to pay the bills or buy groceries, then I knew I had to do something,” Francis said to the television station.
Francis then started her own online boutique called Eloquently B.L.A.C., which stands for “believe love always conquers.”
“Eloquently B.L.A.C. is more than just a name. We truly believe that love does conquer all. We want you to look good and feel good while wearing our products,” the website reads. The website also describes Francis: “This mom is a force to be reckoned with: So strong, positive, and inspiring.”
The brand takes pride in the quality of its styles: “In fashion, beauty is in the eye of the beholder, but quality should never be a compromise … We are committed to providing you styles that will last through the wear and tear of your day.”
The website sells t-shirts, earrings, bracelets, tote bags, and masks.