Post Consumer Brands and Hostess Brands, LLC are teaming up again to bring the iconic Twinkies™ brand to the cereal aisle. The new Post Hostess™ Twinkies™ Cereal is a delicious new way to enjoy the snack cake we all know and love in cereal form, giving fans another opportunity to satisfy their cravings.
Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake, delivering delightful sweetness in every bite. Twinkies fans can find the new cereal on grocery store shelves nationwide starting in late December.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands. “Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”
The iconic Twinkies snack cake, which has been around for nearly 90 years, has made its mark on pop culture through major milestones in American history. From its birth during the Great Depression to being included as a great American keepsake in the 1999 National Millennium Time Capsule, the Twinkies snack cake is an irresistible icon. Considering the outrage spurred in 2012 when Twinkies ceased production and their much-celebrated comeback in 2013, it’s no surprise that Twinkies rank highest in consumer loyalty among Hostess brands.
Post Hostess™ Twinkies™ Cereal is the latest collaboration between Post Cereals and Hostess Brands, joining a family of other delicious cereal offerings, including Post Hostess™ Honey Bun and Donettes™ Cereal. Fans can now enjoy their favorite Hostess snacks in tiny and sweet cereal forms.
To find a store near you carrying Post Hostess™ Twinkies™ Cereal and other Post cereals, visit https://www.posthostesscereal.com/.