Google has built a multibillion-dollar business out of knowing everything about its users. Now, a video produced by Google and obtained by The Verge offers a stunningly ambitious and unsettling look at how some at the company envisions using that information in the future.
The video was made in late 2016 by Nick Foster, the head of design at X and a co-founder of the Near Future Laboratory. The video, shared internally within Google, imagines a future of total data collection, where Google helps nudge users into alignment with their goals, custom-prints personalized devices to collect more data, and even guides the behavior of entire populations to solve global problems like poverty and disease.
When reached for comment on the video, an X spokesperson provided the following statement to The Verge:
“We understand if this is disturbing — it is designed to be. This is a thought-experiment by the Design team from years ago that uses a technique known as ‘speculative design’ to explore uncomfortable ideas and concepts to provoke discussion and debate. It’s not related to any current or future products.”
This is still terrifying. Because it always means Google had this 100% on its radar and most likely still does…
What do you think are you ok losing more privacy to a company? Let us know in the comments below.
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