The Walt Disney Co. has announced on Tuesday that it will debut the live-action “Mulan” on its subscription streaming service. The adaptation will premiere on Disney+ on September 4th.
Watching the new “Mulan” film will come at an additional cost, however. Subscribers need to pay $29.99 on top of the cost of the monthly subscription to watch it on the streaming service.
According to Variety, the company believes that the release of the movie “will help drive subscribers while serving as a valuable test case to determine how much of their hard-earned cash customers are willing to part with in order to watch a movie that was originally intended to debut exclusively in cinemas.”
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Fox Business reported that “the company plans to release it in theaters in areas where Disney+ is not available.”
“In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner,” said Disney CEO Bob Chapek on the company’s earnings call. “We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters.”
Disney originally set the movie’s theatrical release on March 27th. The premiere then moved to late July, then late August. Disney then completely removed from the film from the calendar due to the COVID-19 pandemic.