On Thursday, Netflix announced that it plans to automatically cancel dormant accounts if the account owners do not respond to a message from the company.
The purpose of this is to help customers who don’t use the service to avoid paying a monthly fee.
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years,” said Eddy Wu, Netflix head of product innovation, in a blog post.
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On his May 21st blog post, Wu said “members will start seeing these emails or in app notifications this week.”
https://t.co/jUj8khoX4a Netflix will start canceling long-dormant subscriptions Netflix viewership is way up while most of us are sheltering in place, but it turns out there are hundreds of thousands of subscribers who haven’t actually used their accounts in forever. Netflix wi…
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“If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix,” he added.
Wu assures that anyone who cancels their account and then rejoins within 10 months “will still have their favorites, profiles, viewing preferences, and account details just as they left them.”
“We hope this new approach saves people some hard earned cash,” said Wu.
According to Fox Business, Netflix reported 183 million subscribers at the end of March. The company gained 15.7 million paid subscribers in the first quarter of the year.