With life during the COVID-19 pandemic, more and more people are spending time online. This makes influencers truly influence the way people shop.
Influencers or content creators have “tapped into” relatability, as reported by Fox Business. As people stay and work from home, activities such as room makeovers, home workouts, and skincare routines have thrived.
“Now that everyone can live like an influencer, platforms such as LiketoKnow.it, which rely on influencers to pick favored items, are gaining more traction than ever before,” Fox Business reported.
“Our class of 2020 influencers have actually been the most successful we’ve had ever,” said Amber Venz Box, president at rewardStyle & LIKEtoKNOW.it. “It’s not only that they’re taking this financial opportunity seriously,” he said. “They’re more relatable than ever when everyone is needing an influencer as their guide.”
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🇺🇸 Social media influencers drive retail sales in the pandemic https://t.co/ggHHFOTKzo
— Neil Saunders (@NeilRetail) October 4, 2020
The shopping app has grown its content by an average of 43% from last year.
Venz Box said that the closing of thousands of stores prompted influencers to “slid into the role as retailers’ key distributive sales forces,” Fox Business said.
“Sometimes I feel like a coworker and a virtual sales associate all in one, helping answer questions about sizing, suggestions for home decor, or just a friend needing to chat,” NYC lifestyle and fashion blogger Shelby Vanhoy told Fox Business.
Venz Box told Fox Business that “Customers used to shopping online” now buy everything via the internet. “And then you had people who had never before shopped online being forced to do it and try it.”
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