The Walt Disney Company shifts its focus to streaming content. This includes a reorganization of its media and entertainment business.
The creatives in the company will concentrate on developing and producing original content for its streaming services. These include Disney+, Hulu, and ESPN+, as per Fox Business.
Meanwhile, “distribution and commercialization activities” will soon merge “into a single global Media Entertainment and Distribution group,” Fox Business reported.
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“The new Media and Entertainment Distribution group will be responsible for all monetization of content—both distribution and ad sales—and will oversee operations of the Company’s streaming services. It will also have sole P&L accountability for Disney’s media and entertainment businesses,” the company explained in a statement.
Bob Chapek, Chief Executive Officer of The Walt Disney Company, said: “Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it.”
Their creative teams will focus on what they do best – “making world-class, franchise-based content,” he also added. Meanwhile, their newly centralized global distribution team “will focus on delivering and monetizing that content in the most optimal way across all platforms, including Disney+, Hulu, ESPN+ and the coming Star international streaming service.”
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