Quibi, a new short-form video app, reportedly kept less than 10 percent of subscribers after offering a free 90-day trial.
A Vulture article explains that the app is “a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your cell phone.”
“The name is a mash-up of the words ‘quick’ and ‘bites,’ a nod to the fact that episodes of Quibi shows will run roughly seven to ten minutes in length,” the article then added.
According to mobile analytics firm Sensor Tower, around 910,000 people subscribed to Quibi for the platform’s free 90-day trial offered in April. However, only around 72,000 users kept their subscriptions after the free trial.
The numbers are “grossly inaccurate,” according to a spokesperson. “The number of paid subscribers is incorrect by an order of magnitude. To date, over 5.6 million people have downloaded the Quibi app,” the spokesperson said.
The spokesperson added that Sensor Tower does not have access to the app’s correct user numbers. Also, Quibi is “seeing excellent conversion to paid subscribers.”
According to subscription service analytics website Antenna, the app retained 27 percent of subscribers who signed onto its 90-day free trial.
A Quibi subscription currently costs $4.99 monthly with ads or $7.99 monthly without ads.