Former Vice President Joe Biden’s campaign made an announcement on Tuesday. It said that it will be spending $15 million to run TV, digital, and radio commercials over the next week. This will happen in Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin. These are states that Trump carried in the 2016 election.
The new ad buy “marks an escalation in the campaign’s ad spending heading into the general election against President Donald Trump,” according to the campaign. It pledged to “ramp up its general election paid media efforts” across the said platforms.
Spending Costs on Commercials
— Eddie Donovan (@EddieDonovan) July 21, 2020
Fox News explained that the Trump campaign has outspent the former vice president’s campaign nearly every week on TV and digital since April. According to data from Advertising Analytics, the Trump campaign dished out $9.8 million to run TV commercials last week, while the Biden campaign spent $5.7 million.
Trump’s team also outspent the Biden campaign $6.8 million to $1.3 million for digital ads for the week starting July 5th.
“There is no doubt that Biden is getting vastly outpaced in paid media,” said Advertising Analytics vice president John Link. “One of the major differences is the states each campaign is targeting.”
According to Link, Trump is also buying in the same six states that Biden is spending on. Trump is also “going up with ad buys in Ohio, Georgia and Iowa, three states he won in 2016 that weren’t considered to be battlegrounds when the 2020 cycle began but have become competitive,” explained Fox Business.
More than this, Trump is also placing ad buys in states that he lost to Hillary Clinton in 2016. These are Minnesota, Nevada, and New Mexico.