Google made an announcement that it will be paying publishers for “high-quality content” for a news service. Google plans to launch this service later this year.
According to the company, the program will diversify its support for news businesses. It has partnered with local and national news outlets in Australia, Germany, and Brazil, but the program will expand.
CNBC reported that it will initially include local and national news publications. These include Germany’s Der Spiegel, Australia’s InQueensland and InDaily, and Brazil’s Diarios Associados. According to Google, it would also offer to pay for free access to paywalled articles on news sites where available.
“This program will help participating publishers monetize [publishers] content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests,” said Brad Bender, Google News’ vice president of product management.
Stefan Ottlitz, managing director of Germany’s SPIEGEL Group also offered his take. He said they are “always keen to explore innovative ways to attract readers to our high-quality content.”
“This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products,” he added.
Complaints Against Google
The announcement comes after the News Media Alliance sent a letter last week to Attorney General William Barr. The letter accuses Google of misusing “its monopoly power to compensate news publishers at rates far below the that which would prevail in a competitive market,” as per Fox Business.
“In a competitive market, news publishers would be able to resist Google’s abusive demands by exercising their copyrights to withhold their content unless and until acceptable terms were negotiated,” the letter reads.
“But Google now has so much power as the dominant online platform—with the ability to play one news publisher off the other and control key levers of news publishers’ business (e.g. traffic, ad sales, advertising pricing, consumer and ad market data)—that it has been able to force acquiescence from publishers for the use of their content,” it added.
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