As the COVID-19 health crisis persists, KFC is dropping its iconic “finger lickin’ good” slogan.
“Our It’s Finger Lickin’ Good slogan has been around for 64 years, which is impressive for a brand in this day and age. We’re firm believers that there’s one simple reason it’s become so famous: because it’s true,” KFC said in a press release on Monday.
“Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right,” it added. “So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.”
An Inappropriate Slogan?
According to a spokesperson for KFC, the ad campaign was running in the United Kingdom, Canada, and the Netherlands. It also ran in the Middle East, North Africa, South Africa, and parts of Asia. However, it was not featured in the U.S. market.
“For example, KFC in the U.K. and Ireland will reportedly be blurring out the words ‘finger lickin’’ on some of its marketing materials, as opposed to removing said marketing materials altogether,” Fox Business explained.
People at KFC find themselves “in a unique situation,” Catherine Tan-Gillespie, KFC’s global chief marketing officer. She said they have “an iconic slogan that doesn’t quite fit in the current environment.”
They are pausing the use of the slogan. However, she assured that “the food craved by so many people around the world isn’t changing one bit.”
“And for all those fans, don’t worry – the slogan will be back. Just when the time is right,” the press release concluded