Rush Limbaugh Lives On: Syndicators Keep Commentator’s Voice Alive on Radio
It seems the only one who can replace Rush Limbaugh on air is Rush Limbaugh.
The company that syndicated the late radio commentator’s program to hundreds of stations across the U.S., Premiere Networks, announced that it would continue to air guest hosts who play Limbaugh’s audio footage from the archives. Limbaugh passed away last month, on Feb. 17, after battling cancer.
Premiere Networks’ spokeswoman Rachel Nelson said that there is no one who could replace the late radio personality. She added that the company plans to continue providing listeners with Limbaugh’s voice for a long time.
Since the radio host’s absence due to cancer treatments and even after his passing, the show featured guest hosts who would play audio of Limbaugh talking about different issues, and guide listeners through them.
As per Michael Harrison, publisher of Talkers magazine, the announcement also implies that the people who listened to Limbaugh did not dwindle, despite his passing.
Harrison added that competitors will likely try to take advantage of the stations the late radio commentator held. In fact, Harrison named a number of personalities who are already doing this, including Dana Loesch and Erick Erickson.
Harrison also said that for Premiere Networks, picking a replacement for Limbaugh would only place a huge burden on the back of the person they would choose.