It’s no surprise that Social Media has jumped in the driver’s seat during this year’s presidential election. In an age where split-second advertisement is a way of life, social media campaigning has become a crucial part of Donald Trump’s trailblazing campaign. The immense outreach that social media offense is insane. A single post, a video, a picture, a thought, all within the grasp of millions of people. Donald Trump’s Facebook reaches over 10 million people. His Twitter reaches 11.6 million, and his Instagram reaches 2.4 million. All of it, free advertising.
That being said, there is a flip side to that attractive coin. Nothing is private anymore. Even a post that shouldn’t be published, an inappropriate picture, an incriminating video, an insensitive thought, is seen by millions before you can take it down. The margin for error rises dramatically. Donald Trump knows this first hand.
Every presidential election is followed by a swarm of criticisms, as they should be. The presidency isn’t an easy job, and as the saying goes “if you can’t handle the heat, stay out of the kitchen.” Think of the election period as a type of trial run. If you can survive the sharp critical attacks by the American people you just might be fit to be the president. This year, Trump wins the award for the most criticised social media posts.
Mr. Trump, we understand this form of social posting can be hard to figure out. So here’s a little list of the Do’s and the Don’t’s for you.
Let’s start with the don’t’s.
— Donald Trump Jr. (@DonaldJTrumpJr) September 19, 2016
First off, this isn’t necessarily Trump’s fault. His son posted this. Now, although we all understand the point that he is trying to make with this… it isn’t the best way of going about it. This post on Twitter got an unanticipated amount of backlash. Donald… we would recommend not posting anything that has faint (or strong) supremacist undertones. It’s your campaign Mr. Trump, you should be screening everything that is posted under your name.
Wow, Jeb Bush, whose campaign is a total disaster, had to bring in mommy to take a slap at me. Not nice!
— Donald J. Trump (@realDonaldTrump) February 6, 2016
It’s probably not a good idea to bring someone’s mother into the equation. In fact, that’s just a good rule of thumb. Politics and family members shouldn’t be combined into the same pot. It’s one thing to point the finger at Hillary and bring to light her lack of character and or values. Let’s leave “yo momma” jokes where they belong, in the middle school playground.
I refuse to call Megyn Kelly a bimbo, because that would not be politically correct. Instead I will only call her a lightweight reporter!
— Donald J. Trump (@realDonaldTrump) January 27, 2016
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Also using the term “bimbo” probably isn’t in your best interests either. Ignoring the fact that the person in question may or may not be one, it’s still not a good idea to say it. A little over fifty percent of America’s population is female. You’re not likely to get in the good graces of that demographic if you’re throwing around terms that could be regarded as “sexist.”
This comes back to the concept of proof-reading something before you post it. Does Donald Trump really think that Paris is in Germany? No. Yet, he opens up a can of criticism when he posts things like this. When you have millions of people who are connected to the things you post, it’s important to get it right the first time. This makes the American people think that your intelligence is questionable. The same thing happened to George W. Bush when he couldn’t pronounce the word “nuclear.”
Now I think it’s time for the do’s.
— Donald J. Trump (@realDonaldTrump) September 20, 2016
Donald Trump’s engagement is better than any other candidates. He posts multiple times a day. He sends thanks and gratitude to every state that he visits while he is campaigning. He is constantly reaching out to his supporters. That’s the amazing thing about social media, it turns a “following” into an intimate relationship between a presidential candidate and the American people. It almost turns each politician into a human. Instead of him being some “higher figure” he is now just another guy on social media that everyone is interacting with.
Great job once again by law enforcement! We are proud of them and should embrace them – without them, we don’t have a country!
— Donald J. Trump (@realDonaldTrump) September 19, 2016
He follows the current events. At the moment, the American police force is like a bruised peach. They have been getting the worst publicity in history. With the overwhelming heat from the Black Lives Matter movement to other people jumping up to slander the name of police officers, Trump is standing by them. Believe it or not, that’s very important in campaigning. Donald Trump’s target demographic is the working class American, which is ironic. A real estate tycoon who speaks to the middle class American. Hillary speaks to the wealthy population of America. So, the more Trump supports the police force on social media the more patriotic his campaign gets.
Under the leadership of Obama & Clinton, Americans have experienced more attacks at home than victories abroad. Time to change the playbook!
— Donald J. Trump (@realDonaldTrump) September 19, 2016
Trump has been speaking out against the current government. The same platform that President Obama ran under, Change. When people are unhappy with their current government what’s the best way to get them excited about something new? Offer them change. Social media should be used to show what it is you want to change, to show the people what you have to offer. Inspire with change, not with angry marks of criticism.
HAPPY BIRTHDAY – to the United States Air Force!! pic.twitter.com/5Gwi1M5R2t
— Donald J. Trump (@realDonaldTrump) September 18, 2016
This also falls in line with encouraging patriotism but in a different way. The first thing that people always fight over is war. Some people believe in it, while others don’t. Getting the American people to be excited about our countries military is a great way to inspire patriotism. Melt through the wall of opposition and get to the heart of the situation. Patriotism is always a way to win the hearts of the people.
Overall, social media has been Trump’s strength and his weakness. He uses social media better than Hillary does, yet he allows himself to post things while he is angry or hot tempered. It should be used as a tool to reach the people, not as a way to vent. Vent to your family, to your friends, to your wife, to whoever, but don’t vent to the American people. America needs to see their Commander and Chief as a strong force that doesn’t falter under any stress. Keep social media positive and uplifting, inspire the people.
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