Consumers’ Research, a conservative consumer advocacy group, released three anti-woke ads today that attacked companies such as American Airlines, Nike, and Coca-Cola. According to a press release, the group is spending more than $1 million on dropping the ads. The goal is to remind the corporations that they should serve the public and not woke politics.
Consumers’ Research Releases Statement
Executive Director of Consumers’ Research Will Hild issued a statement during the launch of three separate ads. “American Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts.
Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer. It is time these corporate giants were called to task. We are giving consumers a voice.
These companies should be putting their energy and focus on serving their customers not woke politicians.”
Meanwhile, an April survey conducted for The Hill/HarrisX found that 61% of registered voters believe it’s “not appropriate for corporations to engage in political speech.” Only 39% said it’s appropriate for corporations to be involved in political speech.
Consumers First Initiative
The conservative group launched the Consumers First Initiative, a major “name and shame” campaign against corporations playing woke politics. Consumers; Research alleges that these companies try to distract attention from their corporate failures by going woke.
The launch included an ad buy of over $1 million. It featured three hard-hitting ads critical of American Airlines, Coca-Cola, and Nike for putting woke politics over consumer interests.
The anti-woke ads will air nationally on cable and digital markets as well as where the companies’ headquarters reside. The three ads are part of the first phase of a campaign exposing companies that increasingly put politics ahead of their customers.
Specifically, the ads call out leaders of American Airlines, Coca-Cola, and Nike. In addition, the ads pointed out that these companies can make better use of their time working to solve company problems.
“We are giving consumers a voice. These companies should be putting their energy and focus on serving their customers, not woke politicians,” Hild said.
Anti-woke Ad 1: American Airlines
Consumers’ Research’s first ad, titled “The Worst,” took aim at American Airlines and their opposition to Texas’s voter integrity law. Specifically, the ad depicted American Airlines as one of the worst airlines and the top airline that loses its passengers’ bags. In addition, the ad questioned why AA CEO Doug Parker is trying to appease the radical left.
Consumers’ Research theorized that by going woke, AA is trying to distract the public from its various issues. According to the ad, the airline company received $5.8 billion in taxpayer bailouts to help it survive the pandemic. Despite the bailout, Parker received a $10 million salary and authorized the axing of 19,000 AA jobs.
Anti-woke Ad 2: Nike
In the second anti-woke ad titled “ Distraction,” Consumers’ Research targeted global sports apparel maker Nike.
The ad slammed Nike for being “constantly political,” pointing to its campaigns featuring Black Lives Matter and Colin Kaepernick, the NFL player who started the practice of kneeling during the playing of the national anthem.
Then, it called out the company’s hypocrisy for lobbying against a bill that prevents the import of products made in Chinese labor camps.
Instead of hiring American labor, Nike preferred the lower cost of forced labor abroad. “Rather than hiring Americans, Nike chose China,” the ad stated. The video ended with advice to the company: “Nike, serve your customer, not woke politicians.”
Anti-woke Ad 3: Coca-Cola
The third ad, titled “Busted,” focused on Coca-Cola’s political views, which served to distract the public from its dismal sales.
In particular, the ad pointed out how Coca-Cola bent over backward to accommodate progressive demands, including issuing an opposite to Georgia’s new voter laws.
“Coca-Cola is getting political, attacking Georgia’s popular voting law,” the ad stated. The company is only doing so because it wants to cover the fact that it’s bleeding from dismal sales.
The ad also accused Coke of using forced labor in some of their foreign installations. In addition, the ad called out Coke for knowingly targeting American children in their advertising despite the country’s current obesity epidemic.
Watch the Consumers Research video calling out Nike’s attempts to cover its practices:
Do you support the anti-woke campaign initiated by Consumers’ Research? Are you considering withdrawing support for these companies given their woke politics?
Let us know what you think about this new ad campaign. Drop your comments below.