Auntie Anne’s has released its mobile ordering platform on its “Pretzel Perks” app on Tuesday. The company also showed the new limited-edition chair that orders pretzels when the chair reclines.
In a company announcement released on August 4th, the pretzel joint said it teamed up with innovation experts to develop the Recline-To-Dine Chair.
“It’s a one-of-a-kind, limited-edition chair that places pretzel delivery orders with the pull of a lever. The more you kick back, the more you get to snack. No need to pick up the phone – just relax and let the chair handle the ordering,” the announcement reads.
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New Mobile Ordering Option
To promote mobile ordering in its Pretzel Perks app as part of a nationwide rollout of delivery service, Auntie Anne's is running a sweepstakes with the grand prize a "Recline-to-Dine" chair that orders pretzels via pulling a lever https://t.co/mS4rYpvgHG via @mobilemktrdaily
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The new creation uses motion sensors to detect when users pull the lever. This connects them to the pretzel shop’s mobile ordering system and placing the order for delivery, the announcement explains.
“Over the last several months, we heard from our fans that they missed Auntie Anne’s. As we launched our new contactless mobile ordering and pickup options, we wanted to truly celebrate by developing a fun and unique way for fans to fulfill their pretzel cravings,” said Heather Neary, president of Auntie Anne’s.
“So, we got creative and developed a pretzel-lovers dream recliner. The Recline-To-Dine chair actually places an Auntie Anne’s order with just the pull of a lever for the ultimate delivery experience. A few fans were lucky enough to try it out and we received rave reviews! But more importantly, even without this super cool chair, anyone with a smartphone can now order freshly baked pretzels for contactless delivery, curbside pickup, or in-store pickup,” she added.
The company has also launched a contest. There, the winner wins “a dream recliner, along with a year’s worth of Auntie Anne’s and a subscription to your favorite streaming service” while runner-up winners win “$25 Auntie Anne’s gift cards and exclusive swag – Auntie Anne’s branded blankets, pillows, and socks,” the contest website says.