US News
Mobile Game Spending Rises During Coronavirus Pandemic
U.S. mobile game spending has peaked during the COVID-19 pandemic.
According to App Annie, an analytics platform, mobile game downloads in the U.S. have reached a record weekly average. Downloads reached about 120 million during the week ending April 11th.
“Our new report illustrates that while mobile gaming first overtook both home game consoles and PC and Mac gaming for consumer spend in 2014, mobile gaming’s lead has widened dramatically since then. In 2020, mobile game spending is set to extend its lead to more than 2.8x over desktop gaming and 3.1x more than home game consoles. Mobile, clearly, is in a league of its own,” App Annie said.
As more people stay at home during the pandemic, gaming increases. Another partial reason is that China has become stricter with game-approval regulations.
Today's #dailydistraction is a positive news story highlighting how a new mobile game based on “choose-your-own-adventure” stories is putting people's knowledge of Covid-19 to the test to help prevent infections in the global south.https://t.co/QDz1SdlbMZ
— Legatum Institute (@LegatumInst) May 29, 2020
“Mobile is now the primary driver of growth for digital games consumption,” said the annual report. It is “increasingly becoming the world’s preferred form of gaming.”
“Mobile gaming first overtook both home game consoles and PC and Mac gaming for consumer spend in 2014, and its lead has widened dramatically since then,” VentureBeat reported.
According to Venture Beat, “App Annie and IDC said that consumers spent most in portable games with real-time multiplayer and co-op game modes. And games with live player-versus-player multiplayer modes outperformed others financially.”
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