A new poll in New Hampshire has found that voters who back President Trump are far less likely to publicly show their support as compared to those who back Joe Biden.
“More than 60% of Trump supporters say they will not put a Trump bumper sticker on their car or put a Trump yard sign in front of their house out of fear of vandalism. Biden voters are much less likely to say they fear vandalism because of their support for Biden,” the poll reads.
— UNH Survey Center (@UNHSurveyCenter) October 19, 2020
The poll also mentioned that 40% of Trump supporters in New Hampshire do not talk to their family, friends, or coworkers about their support for the president. That number decreases by around half for Biden supporters.
“The ‘spiral of silence’ theory in public opinion, coined by German scholar Elizabeth Noelle-Neuman holds that people are less likely to publicly support a political candidate if they feel their favored candidate is unpopular,” the survey explains.
“This unwillingness to show public support leads to an unpopular candidate being perceived as being even less popular – the spiral of silence. This spiral can impact campaigns and even election polls.”
Trump voters’ unwillingness to publicly show their support “may lead to an underestimation of Trump support in public opinion polls,” the survey added.
More than this, the survey shows that 56% of Biden supporters said that most of the people they know also support the Democratic presidential nominee. As for the Trump supporters, 70% said that most of the people they know support the president.
The findings are based on the latest Granite State Poll. Nine hundred thirty-three (933) Granite State Panel members completed the survey online between October 9 and October 12, 2020. The margin of sampling error for the survey is plus or minus 3.2 percent.