By removing Coke bottles Euro 2020 press conference table, football star Cristiano Ronaldo sent Coca Cola shares tumbling down by $4 billion.
Coca-Cola is an official sponsor of the Euro 2020 football tournament. The company places two bottles of Coke at every press conference table prior to every presser.
During Ronaldo’s press conference before the Hungary – Portugal match, the football star removed the two bottles of Coke from the table. He then lifted an unlabeled bottle of mineral water and exclaimed ‘Agua!” (water in Portuguese) as he lifted his unlabeled water bottle.
Afterward, Ronaldo showed how effective his choice of beverage was. During the game versus Hungary, the football star became the all-time top scorer at the European Championships.
He made two goals in the final minutes en route to a 3-0 victory in the Group F opening match. With the two goals, Ronaldo now has 11.
He takes sole possession of the record. Previously, France’s Michel Platini shared the distinction with nine goals each. Ronaldo made a penalty then added another goal as the defending champions Portugal routed the home team in Budapest.
Football Star Dislikes Sugary Soft Drinks
Ronaldo has previously spoken out about his dislike of sugary soft drinks. The 36-year old treats his body like a temple. In fact, the football star is in very good physical shape despite his age. In addition, he always tells his son, Cristiano Ronaldo Jr, about not consuming sugary products such as Coke.
“I’m hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I’m p***** with him,” the football star admitted. “I fight with him when he eats chips and fries and everything, he knows I don’t like it,” he added.
Coca Cola In Shambles
After the disastrous press conference, Coca-Cola released a statement. It said that “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.
The stock market seemed to fully side with Ronaldo this time. Coca Cola stock fell around 1.6%. The company’s market valuation fell from $242 billion to $238 billion, all because of the football star’s refusal to display two small bottles.
According to The Athletic, Coca-Cola’s shares sold at $56.10 before the presser. After Ronaldo’s stunt, the stock dropped to $55.22. This is a 1.6% drop in value worth around $4 billion.
Coke Getting It Bad
The Atlanta, Georgia-based soda company is getting a lot of bad press lately. Since CEO James Quincey issued a letter condemning Georgia state lawmakers for implementing new election laws, the company saw a wave of anti-Coke sentiment from all over.
Surrey County in North Carolina pulled out all Coke machines and products in its public buildings last May as a reaction to its CEO’s letter. Then, conservative group Consumers’ Research released an ad attacking Coca-Cola’s decision to meddle in politics.
The ad said that the company is losing sales even as it keeps pushing unhealthy drinks to Americans. In fact, their woke agenda is a distraction from their subpar performance.
Watch BeanymanSports’ video showing that Cristiano Ronaldo hates Coca-Cola:
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